Building your startup's GTM team?
The person you want already has a job. 15 questions, 4 ways to pitch them, built from your answers and not a template.
Built from 480+ placements and 12 years of asking candidates why they said no.
Takes about 4 minutes, because the pitch is only as good as what you tell it.
The person you want already has a job. Your pitch has to be worth the switch.
Here's how it works
Answer 15 questions about your company. Takes 5 minutes.
Drop your email so we can send your results.
Get four customized pitches, one for every type of candidate you'll sit across from.
hi, I'm Ashley
I've spent 10+ years closing GTM talent at companies like Wiz, Splunk, and Nutanix.
Hundreds of GTM hires. Every kind of candidate, every kind of objection, every kind of "we lost them at the offer stage" debrief.
Here's what I learned: the founders who consistently close top talent aren't lucky and they aren't selling harder. They know their story cold and they know how to read the person across the table.
This tool is the shortcut. It's the brief I'd write for you before your first candidate call, built for your company, in five minutes.
What hiring teams say about working with Ashley
"I engaged with Ashley to secure two team members who were critical to my team's rebuild efforts. She quickly understood my strategy and how these hires would be critical to the elevation of the function. I particularly appreciated how she positioned the role with candidates and negotiated to ensure a mutually successful outcome."
VP, Data Governance, Enterprise SaaS
"I thoroughly enjoyed working with Ashley. She is a fantastic recruiter, and one of the best I have worked with. Diligent, highly proactive, and always gets things done. The candidates she sourced outbound were exceptionally well prepared, well aligned to the role, and came into each interview with the right background and level of interest."
Sales Leader, Data Governance Platform
"Working with Ashley has been an absolute joy. Within the first two weeks she already had a very clear definition of the kind of candidate I was looking for, particularly on the skills that don't quite show on a CV or a LinkedIn profile. I would absolutely recommend her, and would work with her again in a heartbeat."
GTM Leader, Cybersecurity (Wiz)
"I have worked with Ashley for a long time and have always been so impressed with her authenticity and business acumen. She really knows how to execute and easily forms strong relationships. Her work ethic and meticulous attention to detail really separates her from many others in her profession."
Co-Founder & CRO, Cybersecurity Startup
Questions, answered
Who is this for?+
Founders about to make their first go-to-market hire. You don't have a recruiter, you don't have a hiring process, and you've never had to pitch a role to a candidate before. This tool builds the pitch for you.
What do I get?+
Answer 15 questions about your company (takes 5 minutes), drop your email, and you get four opening lines, one for each of the four candidate types you'll sit across from. Written in first person, so they're words you can actually say on the call. Generated from your actual answers, not a template. Free while we build the next layer.
How is this different from a generic pitch template?+
Templates make every candidate sound the same. This tool reads YOUR company's actual story, your stage, your culture, your compensation reality, your endgame, and builds pitches that fit it. The kit also teaches you how to read the candidate, so you're never delivering the wrong pitch to the right person.
Is this AI-generated?+
The pitches are written by AI using a system prompt I built from 10+ years of closing GTM candidates at companies like Wiz, Splunk, and Nutanix. It writes the way I'd coach a first-time founder before a candidate call, specific, direct, no corporate speak.
Can I share this with my team?+
Yes. Once you've run the kit for your company, the pitches and frameworks are yours to share with anyone helping you hire, a co-founder, an advisor, or a recruiter down the line.
Know your story.
Close your candidate.
Four minutes. Four pitches. One shortcut to the conversations that actually close.
Takes about 4 minutes, because the pitch is only as good as what you tell it.